The Forgotten Cinema

Sandwiched between a fifties style café and gourmet bistro, stood the mighty cinema. Its tower had distinct turquoise bay windows. Its façade was pinker than a flamingo.

In fact, the whole shopping center was pink. It represented the highest in late 80’s architectural sophistication. Inside the Canyon Springs Cinema, great films of 1989 and early 90’s played.

Moviegoers stood in line for such classics as Wayne’s World, Addams Family Values, My Girl, Clueless, Too Wong Foo, The Lion King and (dare I say) Titanic. It was a gathering place for the community, which included many workers from the nearby, March Air Force Base, and students from UCR.

In the late 90’s, Riverside had a movie theatre boom. Theatres were easily found in two-mile radius. The Canyon Springs Cinema stood strong. Then pinker than a flamingo shopping center began it’s gradual decay.

Soon competition from nearby theatres finally hit Canyon Springs, like an incurable virus. The cinema and its mighty tower eventually faded away.

Once a beacon to mainstream cinema, where tears and laughter filled tacky red seats, neither emotion was ever felt again. Rather than being torn for a more modern structure, the cinema has remained abandoned. It’s interior, emptier than the Great Plains.

The shopping center did have a beacon of hope, curry. The neighborhood’s most delicious Indian restaurant livened up the bland scape. At least one can still have a spicy and delicious Chicken Tikka Masala, in the shadow of an abandoned shrine to film.

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